Online marketing has been given a bad name by firms targeting small businesses with unrealistic expectations. These firms preach push-button systems that require tiny investment and unlimited return on investment. ReallyLocal Marketing executes a finance-based, consultative approach to marketing that cuts through the gimmicks and gets back to the heart of what marketing of any kind–online or offline–is all about. At the end of the day, marketing is taking a prospect from a State of Unaware to a State of Aware. Quite simply, it is the process of educating a prospect to become aware of you as a solution to their problem.
By planning your marketing approach, your prospects become customers because they know, like, and trust you. Not because they have been sold on you. Every growing business executes these same marketing steps, whether doing so person-to-person or doing so through a media that allows them to leverage their time with the most valuable customers.
I invite you to explore the 4 steps below and consider how the businesses you have interacted with today have taken you on this journey.